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hp & mtv do reality tv

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Branded entertainment is popping up in full force this year, and HP is part of the mix. Following the heels of the “The Computer is Personal Again” campaign launch, HP partnered up with MTVU to create a new reality show called Meet or Delete. The premise is that by looking at the contents of another person’s hard drive, you will be able to find a perfect love connection, roommate or even musicians for your band.

(note: you must use Windows Media to view the premiere)

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