saturn uses google earth in online ads
Goodby, Silverstein & Partners launched an in-banner video with geo-targeting integrated with Google Earth for Saturn Aura. The New York Times quotes Rich Silverstein as saying, “I feel 10 years younger.” Red Herring notes:
Goodby, Silverstein & Partners, the company that did the “Got Milk?” campaign, may have added another chapter in the online advertising story—a saga that is just beginning.
Regardless of whether it is a new chapter or not, we’re just pleased at the execution, and hope it will create fantastic results through consumer engagement.