really lame promotion

So here I am, surfing the web, hoping to find a cheap flight back to San Francisco from NYC, and I encounter the US Airways homepage. And what is the big promotion there? The promotion that is going to get me so excited to use US Airways over any other airline? “Book a conference room for one hour and get the second hour free.” What?

First — for the average joe looking for flights — they are not going to be tempted to buy a ticket based on a promotion for business travelers for booking a conference room in an airport, for one or even two hours.

Second — the business travelers who would actually be using such a conference room are likely to book their travel with travel agents, or specialized travel sites for corporate users instead of just randomly browsing their site.

Third — I had no idea that these airlines charged for the use of their conference rooms, but it seems fairly penny-pinching when you consider that business travelers pay a pretty penny for their flights.

All that aside, is this how an airline should be promoting themselves on their home page to their customers? The poor targeting and bad incentive mixed with US Airways looking rather parsimonious makes this promotion seems like a waste of valuable pixel space.