fun with widgets
Widgets are quickly becoming in vogue, as more and more marketers are struggling with the concept of how difficult it is to drive people to micro-sites. You not only need to build the castle in the forest, as one of my friends likes to say, but also build the pathway to the castle. In other words, you have to spend tons of media dollars just to drive traffic to a site, and then it is often for a one time visit.
Why not instead, create customizable content that people are willing to embed in their own blogs, iGoogle and the like? That way you can have an ongoing, dynamic feed of information that reaches your dedicated audience.
Here is a nice one from Daft Punk that includes video clips, tour info and other fun sections for their fans:
November 5th, 2007 17:43
Great thought Amanda. And glad to see you posting again. I love the analogy of the Castle and the Path, and maybe its not always a castle at all. Good thoughts!