all advertising all the time - online
The much awaited Firebrand ad portal launched today. Proving that advertising can be also more than just banal TV spots that you want to whizz over with your Tivo, Firebrand packs a punch with top-notch brands and directors. You can pick to watch the “live” feed, or narrow down to view work just within a brand, agency or director. The interface is a bit buggy currently, but I’m sure they’ll sort that out in the upcoming weeks. Good idea, but I wonder how exactly they are planning to make money on this site? Are they going to have advertisers advertising on advertisements? Pre-roll ads for ads you are going to view? It appears that they are planning to have a daily show on the ION network as well.
And hey, with the WGA strike still carrying on with no end in site, and shows shutting down left and right, perhaps this will be a palatable alternative for those seeking high-quality bite-sized entertainment.