a manifesto to “traditional” agencies
In advertising, we often make distinctions between “traditional” and “interactive” advertising. While I dislike these terms, and often use air-quotes in my own conversations about “traditional” advertising, I also realize that the two are often different beasts. Sean from two forty eight put together a deck about how traditional agencies need to wake up and embrace digital coffee. Or something like that. The deck is a bit hard to read (fonts are small) but his points are valid to anyone who is trying to invoke change at a traditional shop.
January 3rd, 2008 21:29
Amanda,
Thanks for the mention. I apologize for the scaling of the deck. The original audience were c-lvel executives at an undisclosed agency and not the general web. I’ll certainly make the PDF available if that helps.
Helping traditional agencies make the leap to digital is something i am passionate about and hope to complete the series soon.
Thanks