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google, crumbling cookies and politics

Ken Auletta’s article on Google in this past week’s issue of The New Yorker is worth a read for a couple of reasons:

  • It goes into depth about Google’s increasing involvement with politics (net neutrality, lobbying, etc.)
  • It talks about an elegant concept of “crumbling cookies” that Google has been experimenting with in response to an increased concern regarding privacy and longevity of personal data online.
  • It gives an inside view on how Sergey, Larry and Eric work together to drive the corporate strategy for Google

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