do the awareness test
The following PSA points to how our attention can be incredibly selective:
I must admit that I fell for the trick, even though I had seen this original test from Daniel J. Simons of University of Illinois Visual Cognition Lab a while back.
The PSA is a elegant re-use of the original concept that points out the need to be aware of our own perceptual blindness (specifically for automobile drivers who forget to be aware of bicyclists sharing the road).
April 15th, 2008 06:32
fun to watch…
but does it change behavior?
more than likely it was only seen by cyclists