…or so says Ted Royer, ECD at droga5. His love for producers is professed in the most recent issue of ‘Boards Magazine. As a producer who works in advertising, I’m flattered by his sentiment (and of course I humbly agree), even if some of his definition makes us sound like borderline workaholic babysitters:

No, I want to marry a producer. A producer listens to the most batshit crazy idea and doesn’t say yes or no or ask why, but instantly asks “How?” She could talk me out of dumb things with grace and logic, or conversely show me what it’s possible to do with virtually nothing. A producer realizes that just as business and creativity need each other, responsibility (her) and irresponsibility (me) do too. A producer wouldn’t be afraid of different challenges, no matter what form they took. A producer would be tough, fighting battles I’d neither see nor even know about. A producer would plan for a rainy day and not even tell me she was doing it and then, when it started to rain, she’d say, “It’s covered, go over to the food table.” A producer would stay up all night partying with me, then make sure what needs to get done gets done, while I sleep. Marrying a producer would allow me to be as self-absorbed, self-indulgent, self-congratulatory, naval-gazing and “creative” as I want to be.

Smashing Magazine recently featured an incredibly handy list of new and emerging technologies to watch. The list comprises an inspiring array of cutting-edge work including projections, holograms, Nintendo Wii hacks and 3D TV.

I recently saw a demo of Philips’ 3D video that makes Smashing’s list (requires the use of a special 3D Philips TV to work), and agree that it offers a compelling experience without those old school red/blue paper glasses. And you can even convert existing 2D video to 3D with a fairly straightforward post-processing technique, which means you don’t have to worry about having special cameras around to create a 3D effect.

Miller High Life gets kudos for responding to the SuperBowl Sunday ad spectacle with this quickly turned-around video. Nice way to ride off the momentum of the SuperBowl. I’ll be curious to see if it takes off.

Butch from TAOW just shared this really cool 360 video below on their blog - once the video loads, simply put your mouse in the screen and move your mouse right/left or up/down to see a larger view. I think there are a ton of interesting ways that this technology could be used for brands. For example, imagine a narrative idea that benefits from watching the video a couple times, each from a different angle to put together a larger story. And this works in Flash - which is cool as it means you don’t need to worry about QT or Java plug-ins to have this functionality work.

Google recently snagged Andy Berndt from Ogilvy to head up their new Google Creative Lab. Not much has been revealed about what Andy will be doing there, but this interview with David Kaplan at Paidcontent.org starts to shed some light on what Andy’s philosophy is in regards to the future of advertising, and how Google fits in that picture.