Archive for the 'goodby silverstein' Category
come again? i pity the fool
Monday, October 9th, 2006
Suddenly Mr. T seems to be popping up everywhere I turn. First, Goodby, Silverstein & Partners recently created a Culture Fool campaign for Comcast starring the brawny mohawked man. Next, Joshua Davis at FITC mentions that he had the pleasure of being on the same plane with Mr. T to Los Angeles (tho Mr. T was in first class, and Joshua wasn’t). Then, this morning I get an email from “TV Land Insider” inviting me to send a Mr. T-mail. The instructions on how to send an email to are humorously overzealous if you have ever used the “send to a friend” function on a site. All this to promote Mr. T’s new reality tv show, I Pity the Fool, where Mr. T will go “into the real world to dispense advice, motivate procrastinators and rev up slackers.” Well, at least Mr. T is maximizing his comeback.
saturn uses google earth in online ads
Thursday, September 28th, 2006
Goodby, Silverstein & Partners launched an in-banner video with geo-targeting integrated with Google Earth for Saturn Aura. The New York Times quotes Rich Silverstein as saying, “I feel 10 years younger.” Red Herring notes:
Goodby, Silverstein & Partners, the company that did the “Got Milk?” campaign, may have added another chapter in the online advertising story—a saga that is just beginning.
Regardless of whether it is a new chapter or not, we’re just pleased at the execution, and hope it will create fantastic results through consumer engagement.
non-native species
Monday, August 14th, 2006
Goodby Silverstein & Partners launched a new animated spot for the California Coastal Commision to promote their clean up day in September.
got gold?
Wednesday, June 28th, 2006
While it may be a self-congratulatory advertising event, Cannes announced the winners from the shortlist. Goodby Silverstein & Partners won Gold Lions for Comcastic, Brittle Lactica, and a Got Milk? banner ad, not to mention a silver for a Discover Card work and a Bronze for Specialized Body Geometry. All this made GSP in second place for Interactive Agency of the Year, right after CPB.

