mandydale » goodby silverstein

adobe and the creative mind

mandydale — Tue, 21 Nov 2006 17:59:02 +0000

Check out the new site that Adobe launched last week targeting creative professionals for Creative Suite 2.3. Created by Goodby, Silverstein & Partners with our good friends at Unit 9, the site has lots of hidden treasures and easter eggs to discover.

come again? i pity the fool

mandydale — Mon, 09 Oct 2006 17:33:37 +0000

Suddenly Mr. T seems to be popping up everywhere I turn. First, Goodby, Silverstein & Partners recently created a Culture Fool campaign for Comcast starring the brawny mohawked man. Next, Joshua Davis at FITC mentions that he had the pleasure of being on the same plane with Mr. T to Los Angeles (tho Mr. T was in first class, and Joshua wasn’t). Then, this morning I get an email from “TV Land Insider” inviting me to send a Mr. T-mail. The instructions on how to send an email to are humorously overzealous if you have ever used the “send to a friend” function on a site. All this to promote Mr. T’s new reality tv show, I Pity the Fool, where Mr. T will go “into the real world to dispense advice, motivate procrastinators and rev up slackers.” Well, at least Mr. T is maximizing his comeback.

saturn uses google earth in online ads

mandydale — Thu, 28 Sep 2006 08:05:38 +0000

Goodby, Silverstein & Partners launched an in-banner video with geo-targeting integrated with Google Earth for Saturn Aura. The New York Times quotes Rich Silverstein as saying, “I feel 10 years younger.” Red Herring notes:

Goodby, Silverstein & Partners, the company that did the “Got Milk?” campaign, may have added another chapter in the online advertising story—a saga that is just beginning.

Regardless of whether it is a new chapter or not, we’re just pleased at the execution, and hope it will create fantastic results through consumer engagement.

non-native species

mandydale — Mon, 14 Aug 2006 21:53:38 +0000

Goodby Silverstein & Partners launched a new animated spot for the California Coastal Commision to promote their clean up day in September.

got gold?

mandydale — Wed, 28 Jun 2006 22:11:45 +0000

While it may be a self-congratulatory advertising event, Cannes announced the winners from the shortlist. Goodby Silverstein & Partners won Gold Lions for Comcastic, Brittle Lactica, and a Got Milk? banner ad, not to mention a silver for a Discover Card work and a Bronze for Specialized Body Geometry. All this made GSP in second place for Interactive Agency of the Year, right after CPB.

cannes cyber lion shortlist

mandydale — Tue, 20 Jun 2006 15:14:03 +0000

Work coming from Goodby, Silverstein & Partners made the shortlist for Cannes Cyber Lions. This includes web sites Comcastic, Brittle Lactica and Cow Abduction, Specialized, as well as banner and viral work for Saturn, Comcast and Discover Card. Yay! Winners announced Thursday June 22nd.

Häagen-Dazs launches Mayan Chocolate site

mandydale — Wed, 07 Jun 2006 22:09:15 +0000

Being a self-proclaimed chocoholic, I’m very happy about the launch of Häagen-Dazs’ Mayan Chocolate Ice Cream site, created by Goodby, Silverstein & Partners. Enjoy Greener Grass are the flash gurus who collaborated with GSP on this lyrical and lush experience. Explore the rain forests, Mayan pyramids and an active volcano while learning about the history of cocoa beans.

hp & mtv do reality tv

mandydale — Wed, 07 Jun 2006 21:22:43 +0000

Branded entertainment is popping up in full force this year, and HP is part of the mix. Following the heels of the “The Computer is Personal Again” campaign launch, HP partnered up with MTVU to create a new reality show called Meet or Delete. The premise is that by looking at the contents of another person’s hard drive, you will be able to find a perfect love connection, roommate or even musicians for your band.

(note: you must use Windows Media to view the premiere)