Work coming from Goodby, Silverstein & Partners made the shortlist for Cannes Cyber Lions. This includes web sites Comcastic, Brittle Lactica and Cow Abduction, Specialized, as well as banner and viral work for Saturn, Comcast and Discover Card. Yay! Winners announced Thursday June 22nd.
Being a self-proclaimed chocoholic, I’m very happy about the launch of Häagen-Dazs’ Mayan Chocolate Ice Cream site, created by Goodby, Silverstein & Partners. Enjoy Greener Grass are the flash gurus who collaborated with GSP on this lyrical and lush experience. Explore the rain forests, Mayan pyramids and an active volcano while learning about the history of cocoa beans.
Branded entertainment is popping up in full force this year, and HP is part of the mix. Following the heels of the “The Computer is Personal Again” campaign launch, HP partnered up with MTVU to create a new reality show called Meet or Delete. The premise is that by looking at the contents of another person’s hard drive, you will be able to find a perfect love connection, roommate or even musicians for your band.
(note: you must use Windows Media to view the premiere)