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Archive for the 'online video' Category

radiohead and MTV against trafficking

Thursday, May 29th, 2008

Radiohead has produced a thought-provoking video for the MTV Exit campaign that compares the day-in-the-life of a child from a first-world nation to a child that has been forced to do manual labor. The video was created to promote awareness about human trafficking; the UN’s ILO estimates that 2.5 million people a year are subjected to inhumane practice.

asterpix interactive video

Tuesday, January 22nd, 2008

Asterpix recently launched the ability to add tags and links on top of videos. Essentially, you can create your own hotspots.

Here you can see the hotspot in action with two surfers video below:

UPDATE: Apparently the embed was causing problems on some browser versions, so I have removed it. Check out the link here.

I can think of a few reasons why you might want to use hotspotting:

  • Hotspots could be great for advertisers who want to provide more product info in an additional link
  • Helps to highlight a particular scene or frame that you want to call out to other viewers
  • I’m guessing you could even use these as tags to make searching within a video a lot easier

There doesn’t seem to be a ton of traction with this format yet (the most popular video only has 85K in views), but I would imagine that this type of functionality will be de rigeur for video sites in the future. This isn’t true “interactive” video, but it does add more depth to the current online video viewing experience.