mandydale » PSA http://www.mandydale.com Special stories, tales, thoughts, explorations and rants from Amanda Kelso Wed, 05 May 2010 16:35:42 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 © mandydale@yahoo.com () mandydale@yahoo.com Special stories, tales, thoughts, explorations and rants from Amanda Kelso mandydale@yahoo.com No no http://www.mandydale.com/omou/wp-content/plugins/podpress/images/powered_by_podpress.jpg mandydale http://www.mandydale.com 144 144 do the awareness test http://www.mandydale.com/2008/03/12/do-the-awareness-test/ http://www.mandydale.com/2008/03/12/do-the-awareness-test/#comments Wed, 12 Mar 2008 23:30:49 +0000 mandydale http://www.mandydale.com/2008/03/12/do-the-awareness-test/ The following PSA points to how our attention can be incredibly selective:

I must admit that I fell for the trick, even though I had seen this original test from Daniel J. Simons of University of Illinois Visual Cognition Lab a while back.

The PSA is a elegant re-use of the original concept that points out the need to be aware of our own perceptual blindness (specifically for automobile drivers who forget to be aware of bicyclists sharing the road).

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