Hi. Here’s today’s stream of consciousness: 

Inoculation Messaging: Today, while listening to a podcast, I was served an audio ad forFat Tire Brewing, that started with the question, “Would you pay $100 for a six-pack of beer?”

That certainly caught my attention, and I decided to listen to the company’s message on how it has introduced the first carbon neutral certified beer in the US as part of their efforts to combat climate change. Cool. But one line from their ad stuck out, “It’s a good start, but it’s not enough.” 

That simple sentence acknowledged the imperfection of a company’s sustainability effort. At least they are trying, but they know they can (and should) do even more. No resting on their laurels. The job is nowhere near done. It’s a refreshing communication strategy. It’s humble. 

Inoculation messaging is when you admittedly call out your faults even while celebrating your progress. It creates a sense of humility that can make someone feel more connected with you because they view you being introspective and not just beating your chest about all the good you have done. 

So often we hear companies who will excessively promote their commitment to social good programs, so they can “be a part of the conversation” with their overconfident virtue signaling. 

It’s nice to see a company openly admit that it has work to do. It’s a smart strategy. 

To Buff or Not? Yesterday I went through my pile of face coverings by the door. I pulled aside all the buffs and bandanas after being pointed to a recent study from Duke University that warns that bandanas probably aren’t great face coverings after all, and buffs may actually be worse than wearing no face covering at all.

But now people are already pointing to the flaws in that study. Science keeps moving at such a fast pace, that it is too easy to jump on a bandwagon of a pre-release study or research that yet lacks proper peer review. So the short answer to the question of Buff or not, is probably not, at least for the time being.

We’ve switched to triple layer face coverings when we head out of the house, at least for now. 

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